Create a Black Friday strategy for your fitness center
Black Friday is coming: get more clients for your fitness center with TIMP’s tips.
admin timp
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Reading time: 6 min.
15 November 2019
Black Friday is approaching, one of those dates that over time has become key in the marketing strategy of many companies.
The question is: can you create a Black Friday strategy for your fitness center? If you want to know the answer, read on.
At TIMP we have some tips that will be very useful for you.
The question is: can you create a Black Friday strategy for your fitness center? If you want to know the answer, read on.
At TIMP we have some tips that will be very useful for you.
What is Black Friday?
Black Friday, also known as Black Friday, is a day – for all practical purposes a whole weekend – when shoppers at different businesses can purchase thousands of products at deeply discounted prices.
Its origin can be found in the United States, where it is celebrated on the fourth Friday of November, right after Thanksgiving Day.
In other countries it has been progressively adopted almost as a way of celebration by customers, who can buy for much less money those items they have been wanting to have for a long time.
Businesses have seen this as an opportunity to increase their sales in a specific period and even to sell leftover inventory that would otherwise be difficult to sell.
Businesses have seen this as an opportunity to increase their sales in a specific period and even to sell leftover inventory that would otherwise be difficult to sell.
But Black Friday is not only limited to the sale of products.
This commercial strategy is also extensible to the service sector, and can also work very well in those companies that sell a non-material item, such as a vacation in the case of travel agencies or a dental cleaning in the case of a dental clinic.
This commercial strategy is also extensible to the service sector, and can also work very well in those companies that sell a non-material item, such as a vacation in the case of travel agencies or a dental cleaning in the case of a dental clinic.
It is true that Black Friday has traditionally been carried out mainly in large stores rather than in small stores, but with its growing implementation it is increasingly common to find offers for this day in SMEs of all sizes and colors.
And this brings us to the next point of our article.
Can a fitness center take advantage of Black Friday?
If you have a training and sports center you should know that you are part of that large group of businesses in the service sector and, as such, yes, you can take advantage of Black Friday in your fitness business.
Therefore, in the following lines we are going to learn how you can take advantage of this special date to boost your sales and gain a few more customers for your sports center .
Strategies to make the most of Black Friday at your gym
First of all, since you have a business that sells a service and not just a product, you should think of this “celebration” as the ideal occasion to generate new customers who will maintain a close relationship with your business in the long term.
How do you do this? By creating an offer that is attractive enough to not only entice them to try your service, but also to stay after the initial benefit.
In other words, you want them to come for the price reduction and then stay for the quality they will find in your center.
An example would be to offer a first month of enrollment at a 50% discount: it is a good way for them to use your facilities at an unbeatable price for a period of time long enough to acquire a habit.
If during that first month they have been coming regularly to your business, and your facilities, classes and personalized treatment meet their expectations… most of them will stay.
If during that first month they have been coming regularly to your business, and your facilities, classes and personalized treatment meet their expectations… most of them will stay.
That said, let’s move on to see what you can do to make your attractive Black Friday offer reach everyone and let them know you’ve hung the coveted black sign at the entrance.
An irresistible Black Friday in your center: spread the word!
To be successful, your Black Friday must reach as many people as possible.
The key to achieving this is marketing, of course.
And you have several formulas at your disposal:
The key to achieving this is marketing, of course.
And you have several formulas at your disposal:
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Update your blog.
Don’t have one on your center’s website?
Then you’re just targeting customers from your neighborhood (which is fine, eh?).
But if your ambitions go beyond that and you want to attract people from all corners of the city, the Internet is the key, and a regularly updated blog can help.
If you already have one, create a new post talking about your Black Friday offer, and share the article on your social networks right now. -
Publish it on your social networks.
In line with the above, tools such as Instagram have become indispensable weapons for us to be known out there.
Use them so that anyone who visits them finds out about the great deal you are offering that unique weekend: on the aforementioned Instagram, for example, Stories can achieve a great diffusion. -
Put a big sign on the door.
Analog is still useful in the right context.
Here the context is the door of your center, where hundreds of passers-by pass by every day. If you design an attractive sign with a short and catchy slogan, several of them will stop to read it and a percentage of them will surely decide to take advantage of your great Black Friday offer. -
Encourage your users to spread the word.
Back to digital, using your customers’ knowledge of the center is a great way to create unstoppable word-of-mouth that leads to a Black Friday full of promising new sign-ups.
Achieve this by sending an email newsletter to your customers informing them of this irresistible offer so they can forward it to their friends.
But what’s in it for them if they are already members of the center, you may be wondering.
Continuing with our example from before, how about another free month at 50% for them too for each new member they bring you on Black Friday?
Continuing with our example from before, how about another free month at 50% for them too for each new member they bring you on Black Friday?
In addition to getting new customers, you can also bet on selling discounted physical products during that weekend, such as soft drinks, towels or any other item you have for sale at the center.
Another good idea is to get your customers to try new activities that they don’t normally do.
You can convince them during Black Friday by offering vouchers for several sessions at a special discount.
You can convince them during Black Friday by offering vouchers for several sessions at a special discount.
A few final notes to make it a round Black Friday
A little above we talked about sending out an email newsletter to inform people and strangers about Black Friday.
Well, when you get down to work , don’t forget to personalize the body of the message as much as possible, as well as to use an approachable tone that inspires confidence.
There is nothing less effective than a message expressed coldly, from a distance and without personality.
In any case, write it in a way that is consistent with your company’s image.
There is nothing less effective than a message expressed coldly, from a distance and without personality.
In any case, write it in a way that is consistent with your company’s image.
On the other hand, when you write the text -both in the mailing and in the poster or brochures you design-, make sure you convey the benefit of taking advantage of an offer like yours: your center undoubtedly provides wellness, health and happiness to your clients. Those ingredients should be in your message.
Can you think of any other action for your Black Friday more fitness?
If you put it into practice and it works for you? let us know right here!
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If you put it into practice and it works for you? let us know right here!
😉
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