Get more customers in your wellness center
How is it possible to get more regularity in a wellness center?
Is there a strategy to attract new clients and retain the ones we already have?
admin timp
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Reading time: 3 min.
7 March 2019
How is it possible to achieve more assiduity in a wellness center? Is there a strategy to attract new customers and retain existing ones?
Thanks to technology, both the first and second questions have an affirmative and convincing answer.
Technology has facilitated the use of applications for managing reservations, customers, schedules, events and much more. Here’s how to take advantage of it.
Thanks to technology, both the first and second questions have an affirmative and convincing answer.
Technology has facilitated the use of applications for managing reservations, customers, schedules, events and much more. Here’s how to take advantage of it.
Strategies to increase visibility and gain more customers
Social networks are perfect for sharing the activity of a wellness center. Platforms such as Instagram are perfect for advertising these types of centers because the lifestyle attracts a lot of users. Lifestyle is precisely the concept with which a brand must be associated in order to maximize its expansion.
What type of content is shared?
- Stories to report on the center’s daily activity.
- Quality motivational images and videos or with data and statistics about the benefits of wellness.
- Carry out a local advertising campaign through the Internet to promote the page in networks, or any special offer for enrollment or activities.
- Use surveys to evaluate new services or products to offer to customers.
Businesses selling 360º experiences are growing at a dizzying pace
The new revolution in the business field is focused on selling experiences and offering customers comprehensive management.
The best way to achieve a** comprehensive management in a wellness center** is through a*managementsoftwarethat allows to centralize the sending of communications, the management of appointments *andthe analysis of all aspects related to each business.
The best way to achieve a** comprehensive management in a wellness center** is through a*managementsoftwarethat allows to centralize the sending of communications, the management of appointments *andthe analysis of all aspects related to each business.
Offer more to customers with a minimum investment
Let’s imagine Maria, a typical client of a wellness center who has not attended any activity for a month.
Maria receives a discount on her favorite activity through the center’s app if she books that same day.
Maria enters the application and makes a reservation at that very moment, checks that the reservation has been made successfully and adds the appointment to her calendar. Promoting and managing reservations has never been easier!
Maria receives a discount on her favorite activity through the center’s app if she books that same day.
Maria enters the application and makes a reservation at that very moment, checks that the reservation has been made successfully and adds the appointment to her calendar. Promoting and managing reservations has never been easier!
What about product sales?
What about product sales?
A wellness center can profit from the sale of body care products. First, we analyze which brands market this type of products and whether it is interesting to offer them on an exclusive basis.
In return, the product brand must provide some benefit in return, such as advertising the center in exchange for exclusivity or obtaining a substantial reduction in the price of the products to improve profit margins. Selling products related to the services of a wellness center provides a value of exclusivity and also helps to close the experiential circle.
In return, the product brand must provide some benefit in return, such as advertising the center in exchange for exclusivity or obtaining a substantial reduction in the price of the products to improve profit margins. Selling products related to the services of a wellness center provides a value of exclusivity and also helps to close the experiential circle.
One last piece of advice
Acquiring customer management software is a big step for a company. You need to make sure you find a company that offers good service and can help with the implementation. TIMP, for example, is a highly valued platform in the wellness and sports sector, gyms, fitness and wellness centers.
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