Adapt the offer to the demand of your fitness center

This article will discuss the preferences of users of a gym to go to it with the aim of training.
In addition, we will analyze what are the schedules that customers choose to train and what are the profiles of athletes depending on one schedule or another.

It is very important to know what users demand in order to meet their needs, so having a reservation management program is essential.

In terms of user preferences, it should be noted that activities led by teachers are very well accepted, reaching 70% occupancy.

Women, as a general rule, prefer choreographic activities, while men prefer cardiovascular activities.

Leaving aside supervised activities, 30% of users opt for the free weight room (fitness room), while around 20% of users prefer activities in water areas: swimming, sauna or spa.

About 60% of the people who go to a gym do so on Mondays, Tuesdays and Wednesdays.
The remaining 40% do so on Thursdays, Fridays and weekends.

For example, it is worth noting that Friday afternoons are the least crowded time of the week at sports facilities.

Each user goes on average about 7 days a month, increasing their activity after the summer, in September, and in January, just after Christmas.
During these periods, visits to the gym are 10 days per month.

In October and September, most of the new member registrations take place, accounting for 40% of annual registrations.

The profile of users varies according to the time of day.
Thus, in the mornings, it is adult women and older people who come to train.

In the afternoons, the situation varies, since the use of sports facilities is mostly for men.

When the weekend arrives, the use of sports facilities is more family-oriented, which means that many gyms offer users activities that they can do with their families.

It should be noted that the intensity of group classes in gyms is more demanding in the afternoons, leaving light sessions for the mornings.

Undoubtedly, taking into account that the world of fitness and sports is booming, it is very important for gyms to have a good booking management for group classes.

For this, it is necessary to have an appropriate management program that can effectively solve this casuistry.
One of these tools is TIMP, an appropriate and decisive tool for reservation management that is capable of adapting supply to user demand.