TIMP statistics: how the average revenue per customer helps you

In this article we are going to talk about a business statistic called average revenue per customer and the advantages of knowing it.
Because as you probably already know, the TIMP control panel offers you the Statistics module, a very useful tool to know in real time how your business is running and what you can do to make it run even better.

For example, suppose you know which fees/activities generate the most revenue in the center you manage.
If so, you would have very valuable information in your hand, don’t you think?

On the one hand, this data allows you to decide which rates you are interested in maintaining and even extending in the calendar, assigning a greater number of sessions per week.
On the other hand, unprofitable rates are now likely to disappear from the center’s calendar.
If you suspected that they were not performing as well as you had hoped, you will now know for sure that removing them from your offer is the right thing to do.

Well, one way to know this valuable information is through the average revenue per customer that we mentioned a moment ago, one of the many metrics that you can know thanks to TIMP’s Statistics module.

And the advantages of knowing it don’t end here: you can also take advantage of this data.
Do you want to know how to do it?

Let’s see what this parameter consists of.

The average revenue per customer is nothing more than the amount of money a customer pays at the end of the month, as a result of booking a certain activity or group of activities at the center.

Knowing this amount is very useful for several reasons.
One of them is that by consulting the file of a client who pays a high amount in the center you will know what activity is collecting that amount.

If several high income clients book that rate you will clearly have a candidate to extend their session schedule, as it will be a proof that it works very well among your members.

Another reason why you should be very aware of the average revenue per customer is that you can very clearly identify those customers who spend very little at the center, and take some kind of action to get them to invest more in health and wellness through your business.

Knowing this fact, you can talk to them to find out their needs, focus your efforts on recovering their interest in the activities you offer and build their loyalty with new promotions and novelties.

Just as you can employ strategies to recapture your less active customers, if you identify your most engaged customers through their average income , you can offer them new services and more advantageous conditions for them and for you .

We call this upselling.

This Anglo-Saxon term defines the action of selling a customer a product/service in addition to the one contracted or at a higher price than the one originally considered.

As a general rule, those customers who spend a larger amount of money are more likely to increase their spending at the center.
For this reason, when you identify them thanks to the average revenue per customer parameter provided by TIMP, it may be time to upsell to them.

You’ve already identified your customers with a higher average income.
Okay, now how can you increase their spending at the center?
It’s simple really: track their spending habits and you’ll know what they need.

For example: let’s suppose that one of them spends a lot of money on individual spinning classes, which he attends on a regular basis.
Would he be interested in paying a monthly fee to attend as many classes as he wants?

He may spend less overall in some months if he pays for individual lessons, but there may be months when he attends many more lessons than usual.
In this case, recurring monthly payments can be more economical in the long run, and provide you with a steady income.

In addition, if you manage to convey that price advantage and the convenience of going whenever you want, you will be providing value.

You can upsell to your customers at two main points in time: at the time of the first sale by identifying their needs or by verifying additional needs based on their consumption habits at the center.

In the first case, the client may have a need in mind that your business solves perfectly with a service that he did not know about.
This is the perfect time to let them know and choose the most complete option, which will cover their needs one hundred percent and will entail a more profitable price for you.

In the second case, thanks to the average revenue per customer data provided by TIMP , you will be able to identify how the customer consumes in your center and offer the most advantageous option for both.

Finally, don’t forget that if you can see what activities your customers spend the most on, you can also analyze their spending progression in the center.

This will also help you to identify those users whose spending has decreased over the months and take measures to bring them back to their usual rate of consumption.
What if they spend more and more?
Then reward them in some way.

You know, never let your guard down!