TIMP statistics: discover your active sales customers
Knowing which customers have current sales at your center gives you an advantage.
Find out why.
admin timp
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Reading time: 4 min.
3 March 2020
Don’t rest on your laurels.
This well-worn saying represents, in a way, the objective of Customers with active sales, the TIMP statistic we are going to discuss in this article.
This well-worn saying represents, in a way, the objective of Customers with active sales, the TIMP statistic we are going to discuss in this article.
Customers with active sales: how much do you know about your business?
Through this statistic you can see the total number of customers with current sales in a certain period of time, for example those who have paid a complete course or a monthly payment.
In this way, you can compare different periods to see how the center evolves over time, as the number of customers who have sales in force is a good indicator of how well a business like yours is doing.
Compare different periods in your business
Following the example above, is your center’s situation better this year than last year?
You can find out by comparing how many customers you have with active sales this year and how many you had last year.
If you have more this year, keep doing things the way you are doing them now, because they work and your center appreciates it.
You can find out by comparing how many customers you have with active sales this year and how many you had last year.
If you have more this year, keep doing things the way you are doing them now, because they work and your center appreciates it.
If, on the other hand, your center was better off a year ago – it had more customers with active sales then – you have to identify the reason before it is too late: it could be due to stable circumstances that cause your business to fall progressively, since experience tells us that customers who remain without active sales for a long time end up dropping out.
No doubt these customers have lost interest in your center’s activities.
It is time to act.
It is time to act.
Analyze the causes of the decrease of your active sales
To find out why you currently have fewer customers with active sales you could check things like these:
- Have you received feedback from your users about the reasons that have led them to cancel or use less their active sales?
The loyalty of your customers is reflected in the use of their current sales, so you can imagine the importance of knowing these reasons. - Have you recently changed the rates associated with certain classes? This change may have negatively affected your customers’ perception of these activities.
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You may have changed the time at which different activities are taught at the center.
Is this a time slot when many customers are unable to use up their balance because they cannot come to the center? - Have you changed the professional assigned to an activity? It may not meet the expectations of many of your users.
If you analyze these points in detail you can get really valuable information for your business, so let’s get to work.
Take steps to improve your center
Now that you have identified the customers who have reduced their interaction with the center and you have found out the reasons behind their loss of interest, take action to get their attention back.
For example, you can undo those changes you made in the center that led them to reduce their active sales: modification of schedules, change of professionals who teach the activities or increase of fees.
Once you have remedied these problems, send them a notification to let them know that you have not forgotten about them and that you have taken their comments into account.
You can also prepare a special promotion that will reawaken their interest in the activities they stopped attending.
You can also prepare a special promotion that will reawaken their interest in the activities they stopped attending.
As you can see, with the Customers with active sales statistic TIMP provides you with a very powerful tool to get the center back on track.
Remember that with your TIMP plan you have included 2 statistics to choose from among all those offered by the panel.
And if you want to take advantage of all of them to get the maximum performance in your business you only have to contract the Statistics module in the section Modules of your management panel.
And if you want to take advantage of all of them to get the maximum performance in your business you only have to contract the Statistics module in the section Modules of your management panel.
You will find all the information you need in this article about TIMP statistics.
We are at your disposal as always to answer any questions you may have.
We are at your disposal as always to answer any questions you may have.
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