How to promote your business on key dates with SMS marketing

The festive season and New Year celebrations are approaching, so if you plan to congratulate your customers/students/patients or launch a promotion/special offer, SMS marketing can be your ally to successfully promote your business during these dates (and any key date in the future).
In addition, if you do not have email addresses, it can be an ideal way to communicate with them.

In this article we detail what to consider when using a “text marketing” strategy, what steps to follow to carry out a good SMS marketing campaign, five tips for its correct implementation and how to carry it out easily from your TIMP dashboard.

Read on to increase your sales and recover lost users.

First steps on SMS Marketing

What is SMS Marketing?

Text message marketing is the communication of promotional messages via SMS (Short Message Service), Short Message Service)  by companies to receptive users.

Why use text messaging in your business?

This type of communication can work very well since the vast majority of people have a mobile device and carry it with them every day.

In addition, they tend to open text messages, as it is a less saturated form of communication (for the moment).

According to Mobile Marketing Magazine, 95% of text messages sent are opened and read.

Imagine the impact this direct promotion strategy can have for your business.

And you can not only use SMS marketing to launch offers, you can also send SMS for appointment reminders, loyalty communications (to make them feel loved), announcements of new classes and services… in short, for anything you can think of!

If you are wondering if sending mass text messages is legal, the short answer is yes, as long as they comply with the Data Protection Act and have given you the OK to communicate with them through this channel (the same goes for email marketing).

If you are already a TIMP user, you will have several ways to communicate with your contacts: through emails, push notifications, etc.

In case you do not have verified emails from your contacts, you will be able to send SMS to all of them.

For example, this TIMP user has 1000 clients available to receive email communications, and three times as many can receive SMS messages!

This means that the impact of sending a communication or promotion is greater, since SMS will reach 3 times more contacts than any other communication channel.

Why use TIMP’s SMS communications option?

One of the great advantages of using SMS communications from the TIMP control panel is that you can filter and send messages to a type of customer.

For example, imagine that you want to send a promotion to those people who had a balance with you between a specific date, so you filter those users who had it during a specific date:

And you send an SMS to encourage them to return to your center.

The possibilities are endless!

It depends on your business strategy, but I’m sure you can come up with a lot of ideas to recover lost sales and customers.

And this is one of the main and great advantages of using this functionality, but there are more.

Main Difference with WhatsApp Marketing

You may be thinking that this type of communication can be done from WhatsApp or Telegram, but imagine that you get a reply during your non-working hours, dealing with the responses on your mobile can be chaos and additional stress.
And you run the risk of being blocked easily.

That’s why we recommend you to do it directly from your business management software.
This way you avoid adding tasks to your workload among other things.

Another of the most common problems when mass communications are launched from these tools is that the receiver can be saturated, blocking you, since many people see this type of communication as intrusive – since they use it to communicate with their family and friends – and it can be seen as unprofessional.

So unlike SMS (in the case of TIMP you can filter) these communication tools do not allow you to segment (at most send them to a specific group) and not to everyone.
But the messages will be received by those who are interested, and those who are not.
Being again quite annoying for the receiver.

Here are 5 more tips to consider when conducting your text message marketing campaign.

5 tips to create your text message promotion

1. Offer a clear message of what you are promoting.
   The offer/promotion has to be understood in a few words.
   In general, think about what you would like to receive in this personal space.
   It is likely to be a less “marketinian” message, and something that is mutually beneficial to both your business and your client/student/patient.
2. Avoid confusing and diffuse language.
   As we mentioned in the previous point, the clearer everything is, the more chances of success.
   Remember that you have a maximum number of characters, and even if the receiver of the message does not know if it is a message (or two), do not include very long messages.
   Clear and short, much better.
3. Plan your offer/promotion with care and attention to what your business needs, and in accordance with your business and marketing plan.
   There is nothing more annoying than SPAM (or unwanted communications that provide nothing of value).
4. Include a direct call to action.
   What do you want them to do?
   Book that new session, buy the special voucher, etc.?
   Then tell them!
   Text messaging gives your business the ability to include action messages with immediacy.
   You can include the booking link in the SMS and track sales.
5. Easily show how they can unsubscribe in case they do not want to receive such promotions.
   It’s a good practice, and better to send it to 100 people who want it than to 1000 who don’t.
   Quality vs. quantity.

Example of an SMS Marketing campaign

Here are some suggestions as examples of SMS campaigns for special dates:

If you are already a TIMP user, it is very easy to create these campaigns from your dashboard.
Here’s how to launch your text message marketing campaign with our software, quickly and easily.

How to run an SMS marketing campaign easily through TIMP

Implement your SMS marketing campaign from your TIMP dashboard

To send communications (offers, promotions, reminders, etc.) by SMS, the process is as follows:

• You access the Clients section
• Click on send notifications (on the right, on the three dots).
• Select the SMS option
• You write your message…
• And press the send button

Do you have any doubts?
Here is the article from our Help Center with screenshots.
As you can see, there is no difficulty at all!

In our Pro and Premium plans you already have an SMS package included.
Do you need to buy more?
Or do you want to buy your SMS bonus because you are in the Basic or Starter plan?
No problem!
Here is the link to our help center with step-by-step instructions.

Why do you need TIMP for your fitness/wellness business?

TIMP is a software that helps you manage your fitness or wellness business.
Apart from the SMS marketing module discussed in this article, you have other ways of communicating with your clients/students/patients such as push notifications, wall, email marketing, etc. in order to maintain a fluid communication with them, increase sales and build loyalty.

Of course, you can also manage your calendar, classes, schedules, professionals, and have clients book you directly from your center’s customized booking application and website.

You can keep track of your finances, know the status and health of your business thanks to data and statistics based on key information about your business and customers.

And much more, such as payment management, queue management…

If you are interested in how TIMP software can improve your business, try it for free now.
You can also schedule a demo with one of with one of our sales consultants at your convenience.

On our website, at the bottom left, you will see a little bubble with a smile, where our support and sales team is available to you, in a fast and agile way.
We help you whenever you need it.

Discover right now how to manage your business effectively thanks to TIMP.
Don’t put off until tomorrow when you can already have the business you’ve always dreamed of!