Group fitness achieves better retention rates

There is nothing more discouraging to an entrepreneur who decides to set up a gym than to observe the drop-off or abandonment of clients over time.
They are puzzled because they can’t understand the cause.
They are very friendly and attentive.
They do not know that the solution can be the use of a simple management program.
If all your customers have a cell phone where they use apps, why not take advantage of that.

Friendly, sociable and well-trained managers can help to increase clientele.
But there are more important factors than that in achieving high customer retention.
If we had to say what the key factor for high customer retention is, it’s this: strong member connection.
When members have friends who share a common activity at the gym, they will stay longer and will not move to a new facility that opens because their friends will not be there.

If we had to indicate the best way to have members emotionally connected to each other we would make the following recommendation to any gym whose goal is high retention: group activities.

It has been proven that group activities generate more loyal users, due to the emergence of feelings of friendship among customers.
They feel like going to the gym to do this activity because, in addition to getting in shape, they have a good time there.

There are quite a few group activities that we can teach, but if we have to choose the first one of all, the answer is easy: the highest retention rate is achieved by group fitness activities.

The group fitness member is the antithesis of the lone member who works alone in the weight room and only interacts with the machines.
This does not mean that it is not important to equip the gym with good facilities and machines, but that it is necessary to go further.

And now comes the million-dollar question: how can a gym owner increase friendship among the attendees of a group fitness activity?

In a society as technological as ours, we cannot forget the great potential that the use of a program that facilitates such interaction can have.
There are SaaS solutions that can help us to do this in a simple way.

TIMP allows the integral management of a gymnasium. It also has a mobile application for interaction with and from customers.

Thanks to your app, customers will be connected 24 hours a day, 7 days a week to manage their reservations, make purchases, receive notifications, etc.
With an app like this, a gym will have a much easier job of building customer loyalty.