Five tips from Entrepreneur Fitness for trainers

We compiled Evaristo Molina’s tips for fitness professionals with their own business.

admin timp · Reading time: 5 min.

29 October 2020

Today on the TIMP blog we wanted to compile some useful tips for fitness professionals who manage their own centers and businesses.
For this we have counted on Evaristo Molina, manager of Emprendedor Fitness.

From Emprendedor Fitness, Evaristo helps personal trainers to design their ideal business.
He is dedicated to advising professionals by providing them with the necessary tools to start and grow their businesses.

When Evaristo was developing his career as a personal trainer he realized that there was no specific training to teach fitness professionals how to manage their businesses, so he trained to fulfill that role.

Whether you are a personal trainer or you manage any type of business related to health and sport, keep reading what follows because we are sure you will be interested.

1. Think about why your client should work with you and not with other professionals.

The first tip is an essential reflection.
While it is important to be confident in our professionalism, we must be smart and not take things for granted.

“Most of us have similar technical expertise and a fairly similar way of helping customers. We tend to think that the customer should choose us because of this expertise, when without a doubt, this is something that doesn’t differentiate us at all.”

According to Evaristo, having a unique value proposition defined is one of the aspects that will mark the long-term success of your business.

“We never reflect on what makes us different from other trainers and therefore, we are not able to give the client a reason to choose us beyond price, thus causing the second problem: having to compete with other professionals when we should be looking for our own blue ocean.”

We invite you to ask yourself what makes you different from other professionals and identify your differentiating mechanism.

2. Don’t sell training sessions, sell solutions to problems.

Business models have evolved, and with them, the sales process.
If you notice, many businesses that used to sell products are now selling experiences.
According to Evaristo Molina, trainers and fitness professionals should do exactly the same.

“Your audience doesn’t want you to sell them products, they want you to solve their problems, they don’t want you to sell them services, they want experiences that make them feel a certain way.”

3. Personal skills development is as important as technical training.

If you have been in the job market for some time or you are starting your own business, you will have realized that finishing your degree is not the end, but the beginning of your real training.
From that moment on, it is essential to keep updated and invest in training continuously.

However, this training must be accompanied by a strategic vision.

“Most healthcare professionals invest a lot of time and money in technical training (all those skills and knowledge that help them know more about their profession) but neglect the development of personal skills (communication, leadership, empathy…) and entrepreneurial skills (finance, marketing, sales, productivity, etc.) thereby causing trainers who are highly trained but unable to effectively publicize their services and have a business that is stable and profitable.”

For Evaristo, we have to understand that professional success is not only derived from technical skills, but also from the other skills that will further enhance everything we have studied.

4. Educate people to find their motive

More than half of the population does not engage in any kind of regular training, yet for everyone, health is the most important thing.

Emprendedor Fitness proposes that you address your communication efforts to those who have not yet understood that exercise, nutrition and rest are the pillars of a healthy life.

“It’s funny how most of the Fitness industry’s message is focused either on those who already train and know its importance or those who want to use exercise as a way to punish themselves for excesses.”

There are many, many people who want to lead a healthy life but have not yet found their motive.
“Be different, communicate with those people who want and need to take that step and educate them.”

5. Enamoring your customers is more important than acquiring new ones.

Without love there is no success. Investing time and resources in making your customers fall in love with you is undoubtedly one of the best investments you can make in your business.

“As I always say, attracting new clients is sexier, but taking care of the people who have already trusted you is undoubtedly much, much smarter and more effective.”

And what can you do to make them fall in love? Keep in mind these four actions shared by Emprendedor Fitness:

Know your “why”.
Every person has a reason for training, make sure you know it before you start working with them.
Exceed their expectations.
If you know what the person expects from a service like yours, don’t do the same as the rest of the trainers, go one step further.
Always have a surprise ready.
Surprising your customer with something that is “meaningful” to them and that they don’t expect is a great way to make them fall in love.
Offer them their “dream result”.
If you want a client for life, who will also recommend you to many people, make sure you help them achieve their dream result.

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