CRM for beauty salons: 5 infallible tricks

TIMP includes a CRM for beauty salons that more and more businesses in this sector are using, although it is still common to find beauty salons where everything is managed on paper or with rudimentary spreadsheets.
Is this your case?
In this article you will understand why you should join the CRM club.
You will soon learn how a CRM can help your salon, as well as the advantages of using it.
In addition, we’ll give you some tips on how to get the most out of it and offer an unbeatable service to your clients.
Because if there’s one thing that makes a good CRM stand out, it’s just that: it’s the perfect tool to make your clients stay with you forever and forget about other options.
Shall we start?  

Is a CRM necessary for a beauty business?

When we talk about enterprise software, we usually think of technological businesses, highly computerized, in which traditional workplaces do not have much presence.
But in reality it is quite the opposite: the digitization of any type of business brings undeniable advantages that greatly facilitate the lives of its managers and professionals, resulting in excellent service for its customers.
And that is precisely what also happens with beauty salons, which when using a management and booking software with integrated CRM like TIMP, their growth and profitability soar .
In addition, their managers are able to better organize their time and greatly reduce the hours they spend each day on management and paperwork.
But the best thing we already told you before: a CRM streamlines and perfects your customer service so much that your users receive a treatment that no one can beat, because you give them what they need even before they ask for it.
If your service is already good now, imagine with a CRM?
Here are several compelling reasons to streamline your management and increase your turnover with a CRM.
You’ll be amazed at what you can achieve.

Why you should use a CRM in your beauty salon

There are a whole host of advantages you get from using a CRM system in your beauty and esthetics center.
Take good note:

Organize your customer base

They are the foundation of your business: without your customers, things don’t run smoothly.
That’s why it’s so important to keep your user base up to date.
But that’s something you could do on paper or with an Excel sheet.
With a CRM you can do much more.
Just by having your customer list in digital format is worth using a CRM, because it is much easier to consult any contact data.
In addition, a CRM allows you to store a wide variety of information in each customer’s file, such as the treatments they receive, interactions and communications they have with your center and a summary of their activity in your facilities.
Thanks to this you can fine-tune your commercial strategy and increase your turnover.
A little further on we will explain how your CRM makes all this possible.

Connect your digital agenda with your customers

Thanks to CRM for beauty salons you can connect your service calendar with those customers who have booked in them.
This opens up a world of possibilities: know at a glance which clients you have in the next sessions, be able to send them notifications quickly, consult their visit history to personalize the service, anticipate their needs, etc.

You speed up your work and that of your team.

A good CRM allows you to organize the work of your team in the beauty center, so that each professional knows what to do and the deadlines to meet.
As you will soon see, with our CRM you can create tasks and assign them to whomever you want.
The CRM will take care of sending automatic reminders so that none of the tasks you have assigned are left undone: place a new order for shampoos, exfoliating creams or revitalizing serums; send a notification to those customers who have not been coming for weeks; launch an offer for customers of a certain age range…

You gain time for yourself

The consequence of all of the above is more than obvious: an efficient job gives you more free time.
It is up to you to invest it in your beauty business to get even more profitability or to use it to finish sooner and increase your personal well-being.

You offer an unrivaled service

If you have a need and before you open your mouth they offer you the solution, you stay there forever.
That’s what happens to your customers with a CRM like TIMP’s, because it gives you the power to anticipate what your customers are asking for.
Let’s see how it does it.

5 tricks of the TIMP CRM for your beauty salon

Let’s get down to business.
How do you get the most out of your beauty business?
With these tips from our CRM:

1. Schedule your appointments digitally

Don’t ever use a paper or Excel agenda again.
That’s out of fashion, and for a reason.
Instead, use a CRM for quality beauty salons that allows you to make appointments for your clients.
This way you will enjoy the enormous advantages that this entails: intelligent management, automation of your daily processes, agile and 100% personalized treatment, etc.

2. Label your customers

With CRM you tag your customers based on their needs.
For example, you can create the tag “Client with hair color” and tag all clients who meet this criterion.
From that moment on, whenever a client identified in the CRM with that tag books at your center, you will know that hair coloring is among the services you are likely to offer at the next session, and you will be able to prepare the necessary material in good time.

3. Use the funnels to give an even more special service.

First of all, what is a funnel?
In our CRM, funnels are phases or commercial stages where you place your customers.
This gives you the advantage of knowing where each customer is in their relationship with your center, providing them with a treatment according to that stage in order to build loyalty.
For example, you can create the following funnels or stages for the first contact with your potential customers: Interest – Trial session – New customer – Not interested.
Each user who comes to your center will be at a different stage, and you will carry out actions aimed at placing most of them in the one you are most interested in: “New customer”.
You can do the same for other processes, creating stages to classify those who are already customers in order to lead them through a marketing strategy, for example.

4. Schedule tasks to serve your customers

Once you have your beauty center objectives clear, the next step is to create tasks aimed at achieving them.
And since you’re not going to do them all yourself, the CRM allows you to define these actions and assign them to your staff members.
In addition, you can write a short text explaining each task, set reminders so that your team is always on top of it and set a deadline for completion.
This way, everything will be in order within the deadlines you decide.

5. Launch personalized campaigns for your users

Imagine that in your beauty salon you want to launch an offer: for treatments over 70 euros, you give away a free eyebrow microblading session.
Now, you want this promotion to be as well-received as possible by your clients, and for that you have to design a launch to match.
Well, thanks to the CRM and the tags you have been putting on your clients , you will be able to know which of them need a touch-up of their microblading since the last session.
This way, you can focus your campaign on them: you can send, for example, an email or a mass notification to all your customers so that they are aware of it, and also a personalized message for this group of customers who have already had a microblading done months ago, increasing the chances of success of this promotion.

  In the following link you can consult a very entertaining guide about our powerful functionality: CRM for beginners.  

Conclusion

It’s on everyone’s lips.
Digital transformation is for any business, big or small.
And your salon needs management software with an effective and easy-to-use beauty salon CRM .
In this article we’ve explained how TIMP’s CRM works and why you need it, so there’s no excuse. Talk to usthrough the web chat or the dashboard and we’ll get started so that your team can work more efficiently and your clients can enjoy an unparalleled service, thus increasing their loyalty and also your turnover.