Prepare a successful promotion with the tools offered by TIMP.
admin timp·Reading time: 6 min.
10 October 2021
Whether on the occasion of a holiday or following a specific business strategy, it iscommontofind hundreds of promotions that encourage the consumption of a certain product or service.
We help you to create the perfect promotion in your center, because it always gives very good results: if something is promoted, sales generally grow more.
And you, have you thought of a special promotion for your center? It can be a good opportunity to attract new customers and retain the loyalty of the regular ones.
So, in case you haven’t thought about it, we have prepared 5 tips to create the perfect promo in your center.
We are sure that, if you follow them, you will see results in a short time when you launch it.
1. Establish the features before creating the perfect promo.
Before launching any promotion at random, it is important to think it through and establish a series of parameters that define it properly.
This is the only way to ensure its success.
Some of the variables you should take into account are the following:
What you want to get with the promotion
This is the first step to consider before any other: why do you want to offer the promotion?
Knowing this point will help you to decide in the most logical way the rest of the sections that shape the promotion.
For example, you may be interested in increasing the number of customers at the center; or perhaps you want to reward your most loyal customers; or perhaps you want to publicize a new service you offer at the center: this could be its official launch.
When you are clear on this, let’s move on to the next criterion.
Who is this perfect promotion of your center aimed at?
Focus on those users of your business that are most related to the objective you have set with this promotion.
For example, if the promotion is intended to build loyalty and increase your clientele in equal parts, you could direct it to your clients, so that they are encouraged to give a monthly fee or trial voucher at the center to someone they know, thus converting them into a new client.
And here we enter fully into the…
Benefits offered by the perfect promo
Continuing with the example given in the previous point, the benefits of the promotion could be a gift of material to the client (mats, notebooks and cases, reusable bottles, a 3-month subscription to a nutrition magazine, a batch of beauty material, etc.) in exchange for bringing a new member to the center.
Eligibility conditions
In this section you will specify the following two points:
Action(s) to be taken by the customer
What should your clients do to take advantage of this promotion?
In our example it would be to give a monthly fee or a certain number of sessions to another person, thus benefiting from your gift of material.
To make their job easier , it would be a good idea to create a voucher for this purpose, with a descriptive name such as ” You Deserve ItVoucher” or something similar, which will be available for sale in the center’s booking app.
What are the deadlines to participate or benefit from it?
Establish very well the deadline to give away this monthly fee or bonus of sessions and make it clear when communicating the promotion.
This way you will avoid misunderstandings.
2. Create a specific voucher for the promo
Now that you have a clear idea of the promotion, it is time to create the session voucher we have just mentioned.
At TIMP we call these bonuses quotasTo create it you just have to go to the Rates section of your control panel, select the rate (the service) that will benefit from the promo and add a new quota in which you will define different aspects of it, such as:
The period it will be enjoyed and the number of sessions offered.
The price for the giver.
The name under which it will appear in the booking app (one option would be “Bono Te lo mereces” as we suggested before).
3. Study the best way to communicate your promotion
You have already created your promotion.
The next step is to let everyone know about it, and TIMP provides you with a series of tools to communicate this type of information to your customers: notifications, the mailbox and the wall.
One of our favorites is the wall, because with it you can communicate your promotions on the main screen of the app and the booking website of your center.
Thus, all the information will be detailed there by means of a text that can be accompanied by an image or a video to make it even more attractive.
In addition to using our communication channels , we strongly recommend that you also publicize the promotion on your social networks: the further it reaches, the better!
4. Label the customers of the promotion
With your promotion launched, the next thing to do is to keep an eye out for those customers who purchase the promo through the app or in person when they come to your center.
When they do, tag them using the Tags tool in your CRM dashboard .
This way you will be able to easily locate them later to develop the promotion with them and follow up with them professionally once it is over.
Once you have identified all of them, ask them -at the counter or by email- for the email address of the person to whom they want to give the voucher and send them all the download links to the TIMP app:
When that person downloads it , they can register as a new customer of the center and then comes the last step.
What do you think of these tips for creating the perfect promo?
But wait, there’s still one more step.
5. Manage shared vouchers
TIMP’s shared vouchers are perfect for a promo like the one we are using as an example: they allow a customer to give the voucher he/she has purchased to another person.
So, when that person registers as a new customer through the TIMP app , you can share the “Bonus” with them. You deserve itYou deserve it” voucher that they bought for them, so they can start enjoying their sessions at your center.
Have you taken good note?
Follow these tips to create the perfect promo in your center and together with the tools offered by TIMP you will see that your goal is achieved.
And remember that we are at your disposal in the chat panel of the website to answer any questions you may have.
Don't fall behind!
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admin timp
·
Reading time: 6 min.
