Tips to keep your clients training in summer

The summer months are usually more exhausting than the rest of the year when it comes to training.
So if you have a gym or fitness center and you want your clients to keep coming back during these months, you need to get your act together.

In addition to recommending that your customers use the TIMP booking app to book easily in summer, in this article we will give you some tips on what you can do to encourage your users to spend a few hours a week in your center in these hot months.

Put them into practice and let us know how it went in September!

In summer it’s harder to train because it’s too hot.
Well, and also because on vacation you feel like having fun.

So the answer is clear.
If you want people to come to your center in both summer and winter, make sure that:

1) are fresh.

2) have a good time.

How?

Here are some suggestions:

It seems obvious, but it’s amazing how suffocating the atmosphere is in some gyms in the middle of summer.

If there is a material investment worth valuing, it is the one that allows you to keep your customers warm in winter and cool in the warmer months.
That’s right: a year-round investment.

Your clients will train more comfortably and for longer in a facility with a comfortable temperature.
If you can’t offer them that, consider investing in air conditioning now.

Hydration is essential at any time of the year, but especially in summer, when the heat and effort during training make us sweat a lot more.

So make sure your customers have water and other soft drinks on hand when they need them.

As far as water is concerned, the most advisable and hygienic thing nowadays is that they can obtain it from water bottles. Install a water bottle and water bottle vending machine in an easily accessible place in your center.

You can also offer isotonic drinks and juices, and try, as with water, to ensure that their temperature is not extremely low, thus avoiding a sudden change in body temperature that could be dangerous.

In the summer months, water-related activities are very popular.
If you have a swimming pool in your facilities, summer is the ideal time to offer aquafitness, aquazumba or underwater training classes.

And if you do not have a swimming pool, you can also offer special activities for these dates that enhance the recreational element associated with summer, such as group training circuits or friendly competitions between groups of customers.

Of course, you must assess the suitability of these activities for your center in the current era, in which it is a priority to maintain a safe distance between all users.
Take into account the size of your facilities in case it is impossible to maintain the safety distance, and make sure that these activities do not include contact between attendees.

What better time than summer to train outdoors?
The weather is almost always nice and vacations allow more people to do sports in time slots they couldn’t before.

Therefore, it is the ideal season for training outdoors: body weight training in a park, outdoor pilates, aerobics, etc.

However, if possible, plan the activities in those hours when the sun is not strongest.

This can be a good time to attract to your center those clients who need to give the final push to their bikini operation.
Or perhaps users who are passing through your city on vacation.

What better way to invite them to learn about your activities than by offering them a special voucher for the summer months?

This voucher can include several activities to perform, and you can even create different vouchers, each one with more options than the previous one, so that the most complete one includes a full pass to the entire catalog of activities of the gym during July and August.