Social media management for gyms: Instagram
If you want your gym to have a presence on social networks, Instagram is the key.
Here’s how to take advantage of it.
admin timp
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Reading time: 4 min.
2 August 2019
A visibility strategy on social networks can be of great help to further enhance the popularity of our gym.
That’s why we are going to learn how to take advantage of the star social network of the moment: Instagram.
That’s why we are going to learn how to take advantage of the star social network of the moment: Instagram.
Social media management for gyms: Instagram
Instagram is the social network most used by generation Z and its penetration among young millennials is growing steadily. Taking advantage of it is very simple thanks to the inclusion of the storieswhich bring a lot of dynamism to the content that is shared.
Images and videos are essential, make the most of them.
Instagram is an eminently visual social network.
Here are some ideas for you to play with this feature for the benefit of your gym:
Here are some ideas for you to play with this feature for the benefit of your gym:
- Share quality images where you can see the space and its equipment, as well as people doing their activities and the classes offered.
- Use emoticons, mentions and other elements to generate interaction with your customers and other users.
Instagram content ideas for gyms
But it’s not all about uploading attractive images to Instagram.
You must take care of the content you post and, above all, follow a strategy: your posts must be designed to get your followers to grow and interact with you.
Here are some ideas to achieve this:
You must take care of the content you post and, above all, follow a strategy: your posts must be designed to get your followers to grow and interact with you.
Here are some ideas to achieve this:
1. In the Feed (board or wall)
You can also share nutritional tips (do not forget to cite the sources) or routines to achieve certain goals in a short time, for example (perfect buttocks, six-pack, arms of steel…). Use a relaxed and pleasant language that reaches your followers .
2. Stories
They’re all the rage on Instagram: short, ephemeral videos that are deleted after 24 hours, perfect for livening up your daily activity .
You can use them to:
You can use them to:
- Cover classes and activities: you can upload stories informing about the last places for the different activities and add a link to the booking app for those who want to sign up.
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Motivate: videos of your professionals giving their best in their classes.
Take advantage of fire effects and animated gifs to give color and dynamism or name the person in question, highlighting their great work. - Collect information: stories allow you to ask questions and conduct surveys, so you can study the feasibility of activities, events and countless other aspects that can greatly improve your business.
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Run special promotions: Increase enrollment with special promotions such as “New Year’s resolutions” or “Operation Bikini”.
They work very well. -
Grow with your competitors: the gym is a proximity business.
It is very difficult for a person to go to a gym that is on the other side of town, they will usually look for one that is close to where they live.
This is perfect because you can create community with other businesses and even organize races, masterclasses or events together; the expense is divided and the publicity is multiplied.
What more could you ask for?
TIMP and social networks: a successful combination
TIMP helps you to build customer loyalty by providing them with maximum comfort and autonomy when managing their reservations from the application.
Boost that loyalty with well-planned actions in your social networks and achieve exponential growth.
Boost that loyalty with well-planned actions in your social networks and achieve exponential growth.
Regarding these strategies:
- Check the statistics to see if your publications are encouraging class fills and increasing enrollment. The maxim of digital strategies is the continuous readjustment of content.
- Stay on top of the latest news and trends in the world of fitness and wellness to offer the best to your clients.
- It creates community: a gym is a collective business, so it fits perfectly with the functioning of social networks.
Combine the use of Instagram with your center management with TIMP and you will have two powerful allies for your business!
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