Prepares online classes as attractive as in-person classes
Online classes are a service in themselves.
Learn how to add value to them with these tips.
admin timp
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Reading time: 6 min.
10 June 2020
At first we could think that face-to-face classes have an advantage over online classes: they allow for greater interaction between users, many have materials that cannot be found in any home, correction by the teacher is almost impossible…
But online classes should not be approached as a mere substitute for on-site classes, because that is when they lose out.
If you want them to have value in themselves, you must create unique online classes that are understood as a real alternative to face-to-face, or as a complement in the worst case scenario.
How can you do it?
First of all by knowing your true potential.
From there, we will see what you should include in online classes to make them as attractive as face-to-face ones.
From there, we will see what you should include in online classes to make them as attractive as face-to-face ones.
The true potential of an online classroom
Let’s get to know the elements that make the online classroom a powerful alternative.
Comfort and privacy
The user can attend without leaving home and, in the case of training classes, does not need to wear specific clothing to train at home.
This is an advantage especially in the warmer months, since it is possible to train at home with the bare minimum.
Not to mention the fact that a considerable number of people prefer to train or receive an explanation without anyone else around them, in complete privacy.
For them, online classes are their preferred modality.
For them, online classes are their preferred modality.
More affordable
And not because its price is lower than that of face-to-face classes.
We have already seen in another article on pricing an online session that this does not have to be the case.
We have already seen in another article on pricing an online session that this does not have to be the case.
The real reason is that many people use gasoline to travel to their training centers.
With on-site classes this does not happen.
With on-site classes this does not happen.
It also influences what we mentioned before: you don’t need a specific clothing to train in an online class.
One less expense for the customer.
One less expense for the customer.
In addition, in some cases the material required to follow the class from home is much more affordable than that found in the centers, so perhaps that affects the price of the online class for the customer, often being cheaper.
Total geographic scope
What about people who are too far away from your center to travel to your center?
Or those whose personal circumstances prevent them from doing so?
Maybe they have visited your website and the class offer you published seems perfect for them.
Or those whose personal circumstances prevent them from doing so?
Maybe they have visited your website and the class offer you published seems perfect for them.
If you offer online classes, they will certainly take advantage of them to train with you from home.
Flexibility of schedules
Many live online classes are later posted on each center’s social networks for users to enjoy at their convenience.
This freedom of schedules is something that face-to-face classes do not have, and that you should take advantage of.
If you charge for your live online classes -something recommended-, a solution to maintain this flexibility without losing income is to publish them later on demand.
Some platforms such as Vimeo allow you to do this, so that anyone who wants to watch a recorded class will pay a rental fee for it.
Some platforms such as Vimeo allow you to do this, so that anyone who wants to watch a recorded class will pay a rental fee for it.
In addition, these pre-recorded lessons, which users can enjoy at their leisure by paying for them, can become a source of passive income for you: once they are done, they can continue to generate income for you for a long time.
What should your online classes have to be attractive?
Let’s see what features you can put together in your online class to make it as attractive as a face-to-face one:
Elements within everyone’s reach at home
Most homes can’t afford to have the equipment of a gym, so if this is your activity you should look for tools that are within everyone’s reach and can be easily stored under the bed or in a medium-sized closet.
If your online activity is private tutoring, this is not a problem at all.
You just need to make sure you have the elements that will help you in the task of training your students, since in most cases a computer, notebook and pen will be enough for them.
You just need to make sure you have the elements that will help you in the task of training your students, since in most cases a computer, notebook and pen will be enough for them.
Someone to help you during class
Especially in training or fitness classes, as well as in online pilates and yoga sessions, having someone to help you show the different routines and postures to your students is a key differential that will add value to these online classes.
In fact, this is something that most face-to-face sessions don’t even incorporate.
Take advantage of the ease of teaching an online class to point out key aspects of your assistant’s training as he or she performs them.
Take advantage of the ease of teaching an online class to point out key aspects of your assistant’s training as he or she performs them.
You can point them out by word of mouth or with a hand, even if you are not in the shot, and only your finger can be seen near the camera indicating the part of your assistant’s body involved in this or that exercise.
This will add a more didactic dimension to your explanations.
This will add a more didactic dimension to your explanations.
Virtual or physical whiteboard
Having a whiteboard at your side while teaching an online session will help you clarify concepts and make the class more engaging.
Many streaming platforms include a virtual whiteboard that you can display on your screen to take notes and draw graphics that your students will see in real time.
Questions and answers section
Online classes have a great advantage over on-site classes: greater freedom of action for your students.
Although many would like to ask you many questions during class, a large number of students do not do so due to embarrassment or shyness.
But being able to ask you questions from home, without being seen by other colleagues, gives them more freedom to do so.
Taking advantage of this , you can pose a round of questions in each class that they will be happy to answer.
If you answer their questions with dynamism and generate a small space for chat or discussion it will surely become one of the star features of your online classes.
Publish them online
We have said it before: for many people there is nothing better than enjoying a class whenever they want.
Make these classes available and monetize them as we have seen.
You can even create a series of videos for each discipline you teach or for different exercise or training modalities.
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