Advertise your fitness and wellness center with Facebook Ads

By early 2020 Facebook had about 2.5 billion monthly users, of which 1.95 billion of those users were reached through ads.

From the platform’s demographic studies, we know that the majority of its users are between 25 and 34 years old and that 44% are women and 56% are men.
We also know that 32% of people consume the platform online for an average of 11 minutes and 26 seconds, and that 79% of users access it only through mobile devices.

These data make it clear that Facebook is still one of the most relevant media when it comes to managing a Social Media Marketing strategy for any business, and it is no different for a fitness or wellness center, for a physiotherapy and nutrition clinic or for an academy.
Not only for its ability to attract new users and generate traffic to the website of your center, but also for the ease of interacting more closely with potential customers.

Facebook Ads is Facebook’s advertising tool that centralizes the ads of companies like yours.
This social network has a multitude of data on users’ activities, such as their geolocation and daily routine.

Through Facebook Ads, you will be able to launch your ads through Facebook or Instagram, and target them by location, age, gender, activities, social interests, operating system (Android or iOS) and other useful features for the diffusion of your content.

It is important to highlight that through the ‘CRM’ and ‘Statistics’ modules, TIMP provides you with information about the profile of your current customers that can be very useful to determine which segments to use when developing your advertising campaign.

Here are six keys to a successful online campaign:

Example: Men and women from 18 to 25 years old

A buyer persona is a profile with demographic characteristics, consumer habits and daily behaviors.

Example: Men and women from 18 to 25 years old, located in Valencia, single, working, with university education, who like sports, who follow yoga, pilates, physiotherapy, sports nutrition, etc. pages.

Choose images of your center or images of the activities you want to promote.
Enhance your brand image to differentiate yourself from the rest of your competitors.

Videos are the most impactful and attention-grabbing formats in the fitness and wellness sector.
The most important thing is that they are short, direct and emotional.
Keep in mind that if the video has a voiceover it is important that you subtitle it.

Example: A pilates and yoga teacher explaining the benefits of some of the practices you offer at your center and inviting you to a trial class.

The Facebook pixel is a tracking code that measures the behavior of visitors to your website.
This way you can optimize all marketing actions for those customers who are interested in your sports center.

The most important thing about online campaigns is to test if the ads are working as planned.
Always use small budgets and check the daily results of your investment.

If you are not getting the expected results, we advise you to rethink changes in the text, images or videos, in the format or in the audience segmentation itself.
There are many different possibilities to reach your target audience.

It is important that any online marketing campaign you carry out always has a clear strategy.
If you do not have your objectives defined, they will not be measurable and you will not be able to know the profitability of each action you take.
So remember to define your objective and have clear actions and metrics to achieve it.

Now that you have read these six tips, we invite you to get started with Facebook Ads online advertising.
Encourage more people to get to know your center and your services!