4 keys to attract more clients as a personal trainer

Clients almost never come on their own.
On the contrary, you must work every day to ensure that your services reach as many interested parties as possible.

Even when you have already captured a good number, getting more and, most importantly, keeping the customers you already have is a priority that you must not neglect and that depends entirely on your effort.

For that reason, TIMP has prepared for you a series of tools that will make this task much easier and that we have structured in 4 keys to attract more clients in your personal training business.

Shall we get down to business?

In the world of entrepreneurship you will find plenty of literature on methods to increase your customer base.
We are not going to repeat all those tips here once again.

Focusing on the practical and focusing on the powerful functionalities that TIMP offers you, we bring you 4 very effective guidelines aimed at obtaining measurable results.

They are as follows:

Don’t worry, you don’t need to apply any kind of engineering applied to sales.
You just have to implement the CRM in your TIMP panel, a module capable of optimizing your sales and customer service processes.

As we have explained on previous occasions, with TIMP’ s CRM you will be able, among other things, to carry out a professional follow-up of your potential clients, thus increasing your percentage of new user acquisition.

If you’ve been keeping up with what we’ve been publishing on the blog, you’ll know that we recently learned about the experience of two centers that use TIMP’s CRM to track new users, launch targeted promotions for old customers, prepare campaigns for people who don’t know if they will continue after a promotion, and evaluate the effectiveness of customer work.

In short, these are actions that help you boost sales, because, as the manager of one of the centers interviewed says, being able to diversify the offer depending on the type of customer is essential for a business.

How do you determine the rates for your personal training service?
You may do so by weighing only the value of your expertise and the quality of your classes, in addition to other factors such as industry average prices, the purchasing power of your clients, etc.

All of these are very valid variables to establish a price, but if you do not take into account other factors specific to your particular business you may be unknowingly undervaluing your activity.

And this is where business statistics come in: daily and monthly performance meters of your business that allow you to make adjustments on the fly to optimize your services and offer the best rates for you and your users.

For example, if you sell bonuses of different monthly payments to your customers, you are interested in knowing the revenue that these bonuses will bring you diluted over time, i.e. month by month.
This data is collected by a statistic called “average business value“.
With it you will know if the price of your bonuses ends up being profitable or if you need to readjust it.

On the other hand, knowing the average revenue per client of your business can help you to observe the investment your clients make in your services: if it remains stable, it is very good news, since everything is going smoothly and your users are attending the same number of sessions month after month.

But if on the contrary this metric decreases with respect to previous months, maybe you should ask yourself what is going on.
Maybe it’s related to the price of some services.
It’s time to find out why.

These and many other useful metrics can be found in the Statistics module of your TIMP dashboard, a fantastic tool to keep your prices balanced and adapted to the market situation and your customers at all times.

When offering a service, content is as important as form.
In other words, it’s not just what you do that counts, it’s the staging.

If you want to get more clients you need to make your personal training business attractive.
And at TIMP we have some tools to help you do just that:

On the one hand, you can already make use of the TIMP RatingsNow, when your clients enjoy their reservations at your center , they can rate your service directly in the app.
In this way, they can rate your work on three fronts: services, professionals and facilities.

These reviews will be visible to you on your dashboard and also publicly on Connect, the app that opens your business to the world for new users to find it.
This way, your positive reviews will attract more customers.
Great, isn’t it?

On the other hand, and as we mentioned a moment ago, Connect is the tool that serves as a showcase for your business, making it possible for anyone to book a session with you from Google without having to be a customer beforehand.

And if you make use of the reviews we were talking about, they will appear on Google and your chances of getting customers will increase exponentially.

We know: your daily tasks absorb you completely and when you finish your day you only have time left to have dinner and go to sleep.
Have you ever wondered what you would do if you had more free time?

TIMP helps you to streamline the daily management of your business, which means that you finish faster and can spend the free time you earn on whatever you want.
One possibility is to invest it in personal leisure… and another is to invest that time in making your professional activity even more profitable.

How?
It’s very simple: perhaps until now you could not aspire to have more clients simply because you did not have more time.

But if those two hours a day you used to spend managing invoices, handling booking requests or organizing your calendar of events are saved because TIMP does all that for you… why not turn them into two more hours of personal training in your usual day?
It could mean up to two more clients per day!

This is how the time you gain with TIMP pays off.

What do you think?
You’ve got the bug to put all this into practice and start getting more customers, right?

Contact us now through the TIMP web chat and we will help you implement these 4 keys to your personal training business.