{"id":17162,"date":"2019-11-21T10:35:06","date_gmt":"2019-11-21T09:35:06","guid":{"rendered":"https:\/\/timp.pro\/2019\/11\/21\/how-to-build-customer-loyalty-increase-retention-with-timp\/"},"modified":"2024-09-10T09:57:34","modified_gmt":"2024-09-10T07:57:34","slug":"how-to-build-customer-loyalty-increase-retention-with-timp","status":"publish","type":"post","link":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/","title":{"rendered":"How to build customer loyalty: increase retention with TIMP"},"content":{"rendered":"<div class=\"trix-content\">\n<div>In this article we will see that it is possible to carry out actions to <strong>build customer loyalty with <\/strong><a href=\"https:\/\/www.timp.pro\"><strong>TIMP<\/strong><\/a>To do so, we will first learn what loyalty is and some basic principles to achieve what is the golden goal of any business.<\/p>\n<\/div>\n<div>Because in a center like yours, having a system to know in detail which activities work best can help you to keep your clientele loyal to your services, thus making the difference between a business that simply works and one that breaks all records.<\/p>\n<\/div>\n<h2>What is customer loyalty and how does it affect your business?<\/h2>\n<div><strong>Customer loyalty<\/strong> could be defined as the process by which you get that customer to be loyal to your service or product, making use of it in a stable and recurrent way over time.<\/p>\n<\/div>\n<div>In reality, customer loyalty is the dream of any businessman, even if he may not be familiar with the term.<br \/>\nBecause <strong>if a customer comes back more often, it becomes a recurring source of income<\/strong>, and if we get as many loyal customers as possible, we will have assured the profitability of the business as long as we continue to do things right. <\/p>\n<\/div>\n<div><strong>Retaining customers and building customer loyalty is no simple task<\/strong>, but as soon as we tell you the fundamental principles for achieving it, you will realize that they are common sense.<\/p>\n<\/div>\n<h3>Basic principles for building customer loyalty<\/h3>\n<div>We all like to feel loved.<br \/>\nThis fact, so obvious, should mark your roadmap in the logical but not always easy way to build customer loyalty. <\/p>\n<\/div>\n<div>How are you going to do it?<br \/>\nLet&#8217;s take a look at the keys: <\/p>\n<\/div>\n<ul>\n<li>\n<strong>Establish close communication with your customers<\/strong>.<br \/>\nThis will have two positive effects: on the one hand, they will feel special and valued; on the other hand, you will get to know them better, more thoroughly, so that <strong>you will be able to anticipate their needs<\/strong> and offer them exactly what they are looking for.<br \/>\nTo do this, you can use different communication channels: telephone, email, app notifications, etc.  <\/p>\n<\/li>\n<li>\n<strong>Reinforce their positive actions for your business<\/strong>.<br \/>\nEvery day your customers carry out actions related to your business: buy a product, make a call to get advice about the service&#8230; It does not have to be always, but <strong>it is good to offer some kind of <\/strong><a href=\"https:\/\/intercom.help\/timp-pro\/es\/articles\/2422041-plan-amigo\"><strong>promotion<\/strong><\/a><strong> or gift<\/strong> from time to time, so that they continue to perform these actions in the future, especially those that involve an outlay on their part, especially if it is a recurring purchase. <\/p>\n<\/li>\n<li>\n<strong>Thank them for every relevant and positive action they take<\/strong>, so that they feel that you are attentive to them and that you offer them a personalized service.<br \/>\nEven when they make a complaint <strong>, it can be a great opportunity to demonstrate your commitment to them<\/strong> and thank them for giving you that feedback, which will undoubtedly help you to improve your service (we are referring to those complaints that are made politely and constructively, of course). <\/p>\n<\/li>\n<li>\n<strong>Use empathy and improve the service you offer<\/strong>. In other words, put yourself in their shoes and <strong>think about what they need and what benefit they get from your center.<\/strong><br \/>\nDo your facilities offer them comfort and well-being?<br \/>\nWhat actions on your part could improve the service?<br \/>\nThink about this: <strong>your customers will generally not look outside for what they can find in your business<\/strong>.   <\/p>\n<\/li>\n<li>\n<strong>Give them the treatment you like to receive when you frequent other companies<\/strong>.<br \/>\nDon&#8217;t you hate it when they don&#8217;t look you in the face when you order a coffee or when they spare your life every time you ask for product information?<br \/>\nIn westerns it&#8217;s all very well to say that you only serve whiskey while spitting on the floor and wiping your mouth with your sleeve, but in the real world, <strong>politeness and cordiality make life better for all of us.<\/strong><br \/>\nYou know that applying this law helps make your customers happy, and a happy customer always comes back.   <\/p>\n<\/li>\n<li>\n<strong>Make them your brand ambassadors<\/strong>.<br \/>\nLet them talk about you wherever they go, attracting new customers.<br \/>\nThis in turn <strong>will reinforce their feeling of belonging to your center&#8217;s community.<\/strong><br \/>\nYou will get them to spread your goodness if you offer them the best, that above all, and if you also provide them with incentives such as a discount for bringing you new customers.   <\/p>\n<\/li>\n<\/ul>\n<div>Now it&#8217;s time to learn more about <strong>how your TIMP panel helps you build customer loyalty<\/strong> and retention.<\/p>\n<\/div>\n<h2>Loyalty thanks to TIMP: customer retention as a parameter of success<\/h2>\n<div>\n<strong>TIMP is a powerful tool for customer loyalty<\/strong> and you will soon see how it helps you achieve it.<\/p>\n<\/div>\n<div>There are several indicators in your TIMP dashboard to know if an activity is successful among the center&#8217;s users.<br \/>\nOne of them is quite obvious: <strong>the volume of class attendance<\/strong>.<br \/>\nIf a large number of people regularly attend a certain activity, it is safe to assume that it enjoys an acceptable popularity.  <\/p>\n<\/div>\n<div>But perhaps one of the most telling signs that something is working is <strong>customer retention<\/strong>.<br \/>\nIt&#8217;s nothing more than the number of your center&#8217;s members who repeat month after month.<br \/>\nEven if the number of registrants is low compared to other activities, a high retention rate can indicate that you have a sure bet on your hands.  <\/p>\n<\/div>\n<div>Knowing this information can be very useful for you to focus part of your marketing efforts on <strong>making this activity known to a larger number of users<\/strong>: if a few of them always come back&#8230; imagine its potential if many more would know <strong>about it<\/strong>! imagine its potential if many more people knew about it!<\/p>\n<\/div>\n<div>On the other hand, knowing your customer retention can also help you do the opposite: detect activities in which you are investing considerable effort and which are not bringing your customers back the following month.<\/p>\n<\/div>\n<div>The solution is clear: stop wasting time and money on them and replace them with activities that do build customer loyalty.<\/p>\n<\/div>\n<h2>Take the reins, change the situation and increase your retention<\/h2>\n<div>But that&#8217;s not all.<br \/>\nAre you one of those people who don&#8217;t give up at the first attempt?<br \/>\nThen don&#8217;t throw in the towel so soon and before removing an activity from your calendar, take advantage of the information that TIMP offers you to <strong>implement actions that will build customer loyalty<\/strong> and try to turn the tables.  <\/p>\n<\/div>\n<div>That activity you believe in may not be retaining its users for an identifiable reason.<\/p>\n<\/div>\n<div>Compare the <strong>retention of different activities<\/strong> and assess why some are performing much better than others: is it due to intrinsic characteristics of the activity itself or are certain circumstances influencing its high or low performance?<\/p>\n<\/div>\n<div>Aspects such as the schedule or the professional assigned to each activity could be influencing its success or failure.<br \/>\nBe ahead of the curve and apply those keys that work so well in some activities to the one you know is a sure value.<br \/>\nMaybe it just needs a little push!  <\/p>\n<\/div>\n<h2>If something works, go for it!<\/h2>\n<div>You may have evaluated <strong>which activities have a higher retention rate<\/strong>, incorporating them into the center&#8217;s grid of non-removable activities, while others have been deemed impossible due to their low retention rate despite the countless changes made.<\/p>\n<\/div>\n<div>At this point, the decision is clear: bet on what works, come hell or high water, and allocate more hours to it in the calendar.<\/p>\n<\/div>\n<h2>Another key to loyalty: same activity, different quotas<\/h2>\n<div>Do you offer different quotas within the same activity?<br \/>\nThen it is very likely that some quotas work better than others. <strong>With TIMP you can evaluate the retention of customers in each of the quotas<\/strong> and eliminate those with a lower retention, expanding those that win customers. <\/p>\n<\/div>\n<div>Why would you offer options that do not generate a great deal of interest?<br \/>\nPerhaps you are offering your clients fees that do not respond to their real needs.<br \/>\nOn the other hand, by taking this information into account <strong>, you will offer them only those options that really interest them<\/strong>.<br \/>\nBoth they and you will win.   <\/p>\n<\/div>\n<div>As a final touch to these tips we have given you, we would like to emphasize once again that possibly <strong>the best way to build customer loyalty is to take care of them<\/strong>, something that we are sure you already do, but it is always good to keep in mind.<\/p>\n<\/div>\n<div>Offering them what they are looking for in the time slots that best suit their availability is one way to increase retention, which you can do with TIMP as a customer loyalty tool, as we have seen.<\/p>\n<\/div>\n<div>If you also offer them the best possible treatment, provide your center with quality material so that they enjoy the best well-being and <strong>reinforce their good use of the facilities and their purchases with gifts<\/strong> or periodic discounts, their experience will be unbeatable and you will turn them into loyal customers, who in addition to returning again and again will use word of mouth as your best marketing tool.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A successful center must build customer loyalty.<br \/>\nWrite down the keys to keep them coming back! <\/p>\n","protected":false},"author":233048127,"featured_media":8439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[760843511],"tags":[],"class_list":["post-17162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build customer loyalty: increase retention with TIMP - TIMP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build customer loyalty: increase retention with TIMP - TIMP\" \/>\n<meta property=\"og:description\" content=\"A successful center must build customer loyalty. Write down the keys to keep them coming back!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/\" \/>\n<meta property=\"og:site_name\" content=\"TIMP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/timp.pro\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-21T09:35:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T07:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin timp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@timp_pro\" \/>\n<meta name=\"twitter:site\" content=\"@timp_pro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin timp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/\",\"url\":\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/\",\"name\":\"How to build customer loyalty: increase retention with TIMP - TIMP\",\"isPartOf\":{\"@id\":\"https:\/\/timp.pro\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg\",\"datePublished\":\"2019-11-21T09:35:06+00:00\",\"dateModified\":\"2024-09-10T07:57:34+00:00\",\"author\":{\"@id\":\"https:\/\/timp.pro\/en\/#\/schema\/person\/158b060f6f1192c2cf544b69646609a5\"},\"breadcrumb\":{\"@id\":\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#primaryimage\",\"url\":\"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg\",\"contentUrl\":\"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/timp.pro\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to build customer loyalty: increase retention with TIMP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/timp.pro\/en\/#website\",\"url\":\"https:\/\/timp.pro\/en\/\",\"name\":\"TIMP\",\"description\":\"Software de gesti\u00f3n integral\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/timp.pro\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/timp.pro\/en\/#\/schema\/person\/158b060f6f1192c2cf544b69646609a5\",\"name\":\"admin timp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/timp.pro\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c4d46674ec22a95736ead6431a47b93897e262db0bf9b6a3c407ce577a79d5de?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c4d46674ec22a95736ead6431a47b93897e262db0bf9b6a3c407ce577a79d5de?s=96&d=identicon&r=g\",\"caption\":\"admin timp\"},\"sameAs\":[\"http:\/\/timp.pro\"],\"url\":\"https:\/\/timp.pro\/en\/author\/admin7630b192e4\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to build customer loyalty: increase retention with TIMP - TIMP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/","og_locale":"en_US","og_type":"article","og_title":"How to build customer loyalty: increase retention with TIMP - TIMP","og_description":"A successful center must build customer loyalty. Write down the keys to keep them coming back!","og_url":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/","og_site_name":"TIMP","article_publisher":"https:\/\/www.facebook.com\/timp.pro","article_published_time":"2019-11-21T09:35:06+00:00","article_modified_time":"2024-09-10T07:57:34+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg","type":"image\/jpeg"}],"author":"admin timp","twitter_card":"summary_large_image","twitter_creator":"@timp_pro","twitter_site":"@timp_pro","twitter_misc":{"Written by":"admin timp","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/","url":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/","name":"How to build customer loyalty: increase retention with TIMP - TIMP","isPartOf":{"@id":"https:\/\/timp.pro\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#primaryimage"},"image":{"@id":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#primaryimage"},"thumbnailUrl":"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg","datePublished":"2019-11-21T09:35:06+00:00","dateModified":"2024-09-10T07:57:34+00:00","author":{"@id":"https:\/\/timp.pro\/en\/#\/schema\/person\/158b060f6f1192c2cf544b69646609a5"},"breadcrumb":{"@id":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#primaryimage","url":"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg","contentUrl":"https:\/\/wp-timp-pro-wp-uploads.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/03\/28038-4clah4gozu5j5ouo2i27c3jwv378.jpeg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/timp.pro\/en\/how-to-build-customer-loyalty-increase-retention-with-timp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/timp.pro\/en\/"},{"@type":"ListItem","position":2,"name":"How to build customer loyalty: increase retention with TIMP"}]},{"@type":"WebSite","@id":"https:\/\/timp.pro\/en\/#website","url":"https:\/\/timp.pro\/en\/","name":"TIMP","description":"Software de gesti\u00f3n integral","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/timp.pro\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/timp.pro\/en\/#\/schema\/person\/158b060f6f1192c2cf544b69646609a5","name":"admin timp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/timp.pro\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4d46674ec22a95736ead6431a47b93897e262db0bf9b6a3c407ce577a79d5de?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4d46674ec22a95736ead6431a47b93897e262db0bf9b6a3c407ce577a79d5de?s=96&d=identicon&r=g","caption":"admin timp"},"sameAs":["http:\/\/timp.pro"],"url":"https:\/\/timp.pro\/en\/author\/admin7630b192e4\/"}]}},"_links":{"self":[{"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/posts\/17162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/users\/233048127"}],"replies":[{"embeddable":true,"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/comments?post=17162"}],"version-history":[{"count":1,"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/posts\/17162\/revisions"}],"predecessor-version":[{"id":17164,"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/posts\/17162\/revisions\/17164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/media\/8439"}],"wp:attachment":[{"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/media?parent=17162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/categories?post=17162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timp.pro\/en\/wp-json\/wp\/v2\/tags?post=17162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}