{"id":17133,"date":"2019-08-02T07:03:46","date_gmt":"2019-08-02T05:03:46","guid":{"rendered":"https:\/\/timp.pro\/2019\/08\/02\/keys-to-avoiding-member-turnover-in-your-center\/"},"modified":"2019-08-02T07:03:46","modified_gmt":"2019-08-02T05:03:46","slug":"keys-to-avoiding-member-turnover-in-your-center","status":"publish","type":"post","link":"https:\/\/timp.pro\/en\/keys-to-avoiding-member-turnover-in-your-center\/","title":{"rendered":"Keys to avoiding member turnover in your center"},"content":{"rendered":"
\n
When it comes to attracting and retaining customers in health and fitness centers, high member turnover<\/strong> is a key factor.
\nIf we do not pay attention to this parameter, we find here a serious obstacle to the measures we can take against the abandonment of subscriptions to<\/strong> our center. <\/p>\n<\/div>\n
In a brief statistical review we find that, at the beginning of a fiscal year, turnover can reach 70% on average in sports centers.
\nThis is an unusually high figure among service sectors.
\nThey also pose an added difficulty to any loyalty plan. <\/p>\n<\/div>\n
Before studying possible solutions, it is advisable to make a clear and synthetic diagnosis of the causes.<\/strong> We can point out the following factors that explain this high level of turnover:<\/p>\n<\/div>\n
    \n
  1. The contracting of services is often driven by a strong<\/strong> but unique factor<\/strong>.
    \nWhen this factor fades away, no other factors appear and interest wanes. <\/li>\n
  2. \nNot seeing some expectations fulfilled<\/strong> or encountering added difficulties in seeing them fulfilled in a reasonable time.<\/li>\n
  3. \nThe interference of holiday periods<\/strong> that tend to interrupt the regular practice of the sport.
    \nOutages that lead to a change of service provider. <\/li>\n
  4. \nLack of motivating incentives<\/strong> to fuel the effort that sports practice, even at the amateur level, demands.<\/li>\n<\/ol>\n

    Ideas and means to implement in a loyalty plan<\/h2>\n
    A good loyalty plan<\/strong> affects the entire service approach.
    \nFrom the first contact to inform a potential customer, we are already establishing bonds of commitment.
    \nThe task of an effective plan is to add small conquests that create a strong link between the consumer and the brand,<\/strong> making him reluctant to try other alternatives. <\/p>\n<\/div>\n
    According to this, we can propose the following advice to be taken into account:
    <\/strong>\n<\/div>\n
      \n
    1. As mentioned earlier, loyalty schemes<\/strong> start with the first contact.
      \n Reservation software<\/strong> designed to build an environment conducive to trust and agile service is always a valuable support. <\/li>\n
    2. \nA correct segmentation of customers<\/strong> to facilitate personalized treatment.
      \nThe data that the sports center receives about them is essential to get the right treatment. <\/li>\n
    3. The assignment of a tutor<\/strong> who is responsible for monitoring progress and difficulties encountered is a key point in centers offering a varied range of services.
      \nThe specialist focused on the activity to be taught must be compatible with a personalized supervision function.
      \nThese are two different and non-transferable responsibilities. <\/li>\n
    4. Objects with the center’s logo, support materials or branded software applications produce a very strong bond.
      \nThe presence, use and enjoyment of these media prolongs the client’s exposure to the center beyond occasional attendance at activities. <\/li>\n<\/ol>\n
      \nTIMP<\/a> is a management software for sports centers<\/strong> that becomes a perfect ally in order to apply a complete and effective loyalty methodology, a solution that should not be overlooked.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      High member turnover is an impediment to the growth of your sports center.
      \nFind out how to reduce it. <\/p>\n","protected":false},"author":233048127,"featured_media":8395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[760843511],"tags":[],"class_list":["post-17133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"\nKeys to avoiding member turnover in your center - TIMP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timp.pro\/en\/keys-to-avoiding-member-turnover-in-your-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keys to avoiding member turnover in your center - TIMP\" \/>\n<meta property=\"og:description\" content=\"High member turnover is an impediment to the growth of your sports center. 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