{"id":17057,"date":"2019-07-02T07:42:58","date_gmt":"2019-07-02T05:42:58","guid":{"rendered":"https:\/\/timp.pro\/2019\/07\/02\/how-to-improve-the-online-reputation-of-your-center\/"},"modified":"2019-07-02T07:42:58","modified_gmt":"2019-07-02T05:42:58","slug":"how-to-improve-the-online-reputation-of-your-center","status":"publish","type":"post","link":"https:\/\/timp.pro\/en\/how-to-improve-the-online-reputation-of-your-center\/","title":{"rendered":"How to improve the online reputation of your center"},"content":{"rendered":"
\n
Many sports and health centers consider that having profiles on social networks or a website is enough to achieve the desired success and have their brand recognized in the online environment.
\nBut the truth is that having them is not enough: it is necessary to do everything we can to ensure that they reflect the values that define us<\/strong> and transmit them correctly to our audience.
\nThat is why TIMP<\/a> gives you the fundamental keys to start managing your online reputation intelligently. <\/p>\n<\/div>\n

What is online reputation?<\/h2>\n
Having a good online reputation is essential in any market, as the achievement of our objectives depends to a large extent on this reputation.
\nWith it, we manage to generate trust in our customers and become a reference<\/strong>, thus increasing the number of members of the center. <\/p>\n<\/div>\n
One of the first things we must be clear about is the difference between online reputation and brand image<\/strong>.
\nIt is true that they are closely linked, but they are not the same thing.
\nReputation cannot be created directly, since it depends on what users think of you.
\nBrand image, on the other hand, is built by you, and from it you build your prestige on the web. <\/p>\n<\/div>\n
Depending on how we build and maintain our brand image on the Internet, our digital reputation will improve or not.<\/p>\n<\/div>\n

How to manage a good online reputation<\/h2>\n
It is clear that we cannot generate the reputation by ourselves, but we can transmit a good brand image that will condition it in our favor.
\nOf course, online reputation is closely related to offline reputation, so we can highlight several important aspects when it comes to influencing it in this sense: <\/p>\n<\/div>\n
    \n
  • \nThe professionalism and efficiency<\/strong> of the work carried out in the company.
    \nFor example, if we indicate to the customer that it will take 2 days to deliver an order, we must comply with it.
    \nIt will generate a positive impact. <\/li>\n
  • \nThe behavior of managers and employees<\/strong>.
    \nThe reactions that our employees and even our managers may have directly affect the brand image. <\/li>\n
  • \nThe behavior of customers and users<\/strong>.
    \nThe number of customers and the assiduity with which they come to the sports center -even the queues that can be seen at opening time-, reflect the interest that the company generates. <\/li>\n<\/ul>\n
    And entering fully into the online arena<\/strong>, we will pay attention to the following basic pillars:<\/p>\n<\/div>\n

    Web site<\/h3>\n
    It is our base camp:<\/p>\n<\/div>\n
      \n
    • It must be in accordance with the image of our brand<\/strong>, with the same typography and colors.<\/li>\n
    • \nThe design has to be pleasing to users<\/strong>, and should reflect our character.<\/li>\n
    • We have to take care of the usability of the web<\/strong>, so that users do not waste time making unnecessary clicks and find what they are looking for in the most intuitive way possible.<\/li>\n<\/ul>\n

      Quality content<\/h3>\n
      Everything we publish has to be relevant<\/strong>.
      \nIt is important that we have specialized professionals to take care of it, because it is the small details that make the difference. <\/p>\n<\/div>\n

      Profiles in social networks<\/h3>\n
      This is a point that many brands neglect.
      \nThey think that having the profile created is enough, and in reality it is counterproductive if it is not worked in the right way: it generates very bad feelings to users to enter a company profile and see that it is abandoned. <\/p>\n<\/div>\n
      For this reason we should never open an account on a social network if we are not willing to make frequent content updates<\/strong> or interact with users.
      \nThis interaction must promote the services offered by our brand while meeting the needs of our users, in a complex balance that requires specific interaction, active listening and communication skills. <\/p>\n<\/div>\n
      Thinking about your business, do you take care of all these aspects to enjoy a good online reputation?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Online reputation should be a key pillar in the growth strategy of any sports center.
      \nWe explain the basic concepts to improve it. <\/p>\n","protected":false},"author":233048127,"featured_media":8193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[760843511],"tags":[],"class_list":["post-17057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"\nHow to improve the online reputation of your center - TIMP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timp.pro\/en\/how-to-improve-the-online-reputation-of-your-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve the online reputation of your center - TIMP\" \/>\n<meta property=\"og:description\" content=\"Online reputation should be a key pillar in the growth strategy of any sports center. 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