{"id":17015,"date":"2021-02-19T11:36:59","date_gmt":"2021-02-19T10:36:59","guid":{"rendered":"https:\/\/timp.pro\/2021\/02\/19\/6-steps-to-set-up-your-personal-training-studio\/"},"modified":"2021-02-19T11:36:59","modified_gmt":"2021-02-19T10:36:59","slug":"6-steps-to-set-up-your-personal-training-studio","status":"publish","type":"post","link":"https:\/\/timp.pro\/en\/6-steps-to-set-up-your-personal-training-studio\/","title":{"rendered":"6 steps to set up your personal training studio"},"content":{"rendered":"
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There comes a time in many personal trainers’ careers when they consider taking the leap and opening their own business.<\/div>\n
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If this is your case pay attention because this time, in the TIMP blog<\/a> we bring you 6 steps to set up your personal training studio<\/strong>.<\/div>\n
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Are you up for it? Let’s go for it!<\/div>\n

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1. Study the market<\/h2>\n
When you are clear that you want to be an entrepreneur and own your own business, the first step is to define what your company is going to be like<\/strong>.<\/div>\n
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To do this you need to look around you and see what’s going on in your industry, the personal training industry.
\nSome of the points to study could be: <\/div>\n
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Who are your potential customers and what are their needs?<\/h3>\n
Identifying the profile of the people who will demand your services <\/strong>is essential to specify the activity you are going to carry out.<\/div>\n
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For this reason, you must be very clear about who you will be targeting: will you be training senior citizens or will you be focusing your work on younger clients?
\nWill your users be high net worth or predominantly middle class? <\/div>\n
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To help you understand the importance of factors such as these, think for example that you will define your rates based on the answer to the previous question. <\/div>\n
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Who else offers your services and how do they perform their activity?<\/h3>\n
Understanding your competition is another key factor to consider when designing your personal training business.<\/div>\n
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By studying others who have gone before you, you will not only learn a lot about your future business, but you will <\/strong>also be able to assess where you are <\/strong>as an entrepreneur.<\/div>\n
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And knowing how other personal training centers operate<\/strong> is very useful to select what you also want to implement, as well as the strategies you don’t agree with or that don’t fit your business idea. <\/div>\n
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What you can offer<\/h3>\n
As a result of the above, we come to this point: are you in a position to compete with other training studios?<\/div>\n
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Assess what you can offer to your future customers and what you need to do<\/strong> so. <\/div>\n
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Your strengths and weaknesses<\/h3>\n
If you analyze them honestly, you may discover, for example, that you need further training before going big, or the other way around: that you have much more training than the average professional in your situation.<\/p>\n
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In any case, don’t be afraid to start.
\nIf necessary, do it little by little and expand your services as you become more confident. <\/div>\n
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What threats and opportunities are available to you<\/h3>\n
Every business starts with a series of circumstances that threaten its growth<\/strong> and others that represent an opportunity<\/strong> to develop its trajectory. <\/div>\n
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Analyze them to find solutions to the former and find the best way to take advantage of the latter.<\/div>\n
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Both this point and the previous one can be reflected in a SWOT analysis<\/strong>, which will help you to see everything more clearly.<\/div>\n
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Identify what makes you different.<\/h2>\n
If you know what differentiates you from the rest <\/strong>, you’re way ahead.
\nThat aspect can be the cornerstone of your business and the one that makes you stand out from the rest of your competitors. <\/div>\n
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For example, do you have a sense of humor that can take the training of less motivated clients to new heights?
\nThis could be an asset if you are involved in training clients who are going through a difficult rehabilitation process. <\/div>\n
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Don’t let this gift slip away and imbue your personal brand with it<\/strong> (while transmitting professionalism, of course).<\/div>\n
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3. Draw up a business plan<\/h2>\n
It seems obvious, but without a plan you’re not going anywhere.<\/div>\n
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The results of the analysis you have carried out previously must be materialized in a planning that includes aspects such as:<\/strong><\/div>\n
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