{"id":16979,"date":"2018-05-29T12:58:03","date_gmt":"2018-05-29T10:58:03","guid":{"rendered":"https:\/\/timp.pro\/2018\/05\/29\/why-should-you-digitize-your-business-now\/"},"modified":"2018-05-29T12:58:03","modified_gmt":"2018-05-29T10:58:03","slug":"why-should-you-digitize-your-business-now","status":"publish","type":"post","link":"https:\/\/timp.pro\/en\/why-should-you-digitize-your-business-now\/","title":{"rendered":"Why should you digitize your business now?"},"content":{"rendered":"<div class=\"trix-content\">\n<div>As has happened in other sectors, new technologies have reached the world of fitness.<br \/>\nThus, the management of many gyms is beginning to be digitized, something that directly influences the user experience.<br \/>\nConsumer habits have changed, especially among young people (a very dominant public in this sector) and fitness centers must adapt to this new type of customer.<br \/>\nWhat are the best ways to do this?   <\/p>\n<\/div>\n<h2>Improving the accessibility of the sports center<\/h2>\n<div>The vast majority of users of any gym live day by day connected to their cell phone.<br \/>\nThis is a fact, and the best option is to take advantage of it.<br \/>\nWhy not communicate directly with them through their cell phones?<br \/>\nIt&#8217;s not about selling, but about establishing a link and keeping the customer informed.   <\/p>\n<\/div>\n<div>In this sense, the most leading gyms have even developed their own apps, in which the user can access the same information as on the web but in a more user-friendly and personalized way.<br \/>\nNumerous studies have shown that we feel more comfortable and safer consuming and browsing through an app. <\/p>\n<\/div>\n<div>In addition, it plays in our favor the fact that apps related to sports and health are widely consumed.<br \/>\nIn fact, this type of app is one of the most downloaded by users.<br \/>\nWith that in mind, it is not surprising that many gyms offer online booking systems, with software solutions such as TIMP.<br \/>\nIn addition to facilitating gym management and providing information and data on the success of sessions or classes in real time, this procedure allows users to plan and control their attendance at the gym, accessing the gym&#8217;s offer at all times.   <\/p>\n<\/div>\n<div>Another point to keep in mind about digitization is the possibility of offering customized workouts for each gym user.<br \/>\nThey will never replace a personal trainer, but they can come pretty close to this function.<br \/>\nSuggestions based on each profile, proposals for sports routines based on progress, real-time information on training results&#8230; There are several possibilities!  <\/p>\n<\/div>\n<div>There are undoubtedly many advantages of digitization for gym users, but it should not be forgotten that this trend also benefits, and greatly, those in charge of managing these sports centers.<br \/>\nFirstly, it facilitates administration and management tasks by providing information in an orderly and reliable manner.<br \/>\nOn the other hand, it also helps to reduce costs, among other reasons because it makes it possible to use fewer staff.<br \/>\nIn addition, it allows to know the customers better, being able to adapt the offer at every moment.   <\/p>\n<\/div>\n<h3>We must not forget the importance of the presence<\/h3>\n<div>Let&#8217;s not lose sight of the fact that going to the gym is a physical experience and customers increasingly value this, the &#8216;experience&#8217;.<br \/>\nThe public that goes to the gym is very varied (different ages, tastes, physical preparation), so knowing each user very well and offering them the experience they are looking for will be vital for digitizing a gym to be really effective. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As has happened in other sectors, new technologies have reached the world of fitness.<\/p>\n","protected":false},"author":233048127,"featured_media":7989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[760843511],"tags":[],"class_list":["post-16979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why should you digitize your business now? 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